INDUSTRY:
Restaurant
YEAR:
2025
Misu
about.
Project Brief
MISU is a japanese restaurant to give that japanese touch, i added the color AKA(red in japanese) in psychology, they say red indicates hunger and boldness, which is perfectly matched to this restaurant.
whereas, in logo, the letter U in MISU shows a smile sign, well, this cuisine is so good that everyone always smiles before and after entering the restaurant. AIRONE and BUILT TILTING is a perfect match which shows the boldness that i needed in the posters and logo that i made!!!
every poster has its own unique style, and i added illustrations to make it look more alive.
branding.
At MISU, the branding is designed to connect deeply with people who appreciate culture, creativity, and flavor. The audience isn’t just looking for a meal — they’re seeking an experience that feels alive and full of personality. The bold Aka red instantly catches the eye, stirring appetite and excitement, while the playful smile in the letter “U” creates a sense of warmth and approachability that resonates with every guest.
The vibrant illustrations make the brand feel dynamic and engaging, drawing consumers into MISU’s world of energy and artistry. They add a sense of storytelling — allowing customers to feel the motion, spirit, and fun behind the cuisine. For MISU’s consumers, every detail, from the posters to the logo, reflects the joy of discovery and the beauty of Japanese culture reimagined through design.
In the end, MISU speaks to curious, design-loving food enthusiasts who value aesthetics as much as taste — people who want every bite, color, and line to tell a story.
visual identity.
Illustration plays a major role in MISU’s visual identity. I filled each poster with rich, dynamic illustrations — from food elements to abstract cultural motifs — to bring the brand to life. Every piece feels different yet connected, reflecting the diversity and vibrancy of Japanese cuisine. The hand-drawn style adds movement, warmth, and personality, making MISU feel more than just a restaurant — it’s an experience where design, food, and joy come together in perfect harmony.
